CPattern reports increased trading with its Guardian Angel product

CPattern has released data regarding its Guardian Angel platform and the results shows satisfaction and increased trading.

Cpattern recently launched a Traders’ Abandonment Detection Service  More information is available here from the press release:

CPattern’s Guardian Angelâ„¢ sets a record in impact on traders’ activity and volume. The Guardian Angelâ„¢ provides traders instant feedback on how they trade with respect to dynamic market conditions through the trading platform. Traders’ activity is compared to various best practices to provide traders a personalized decision support tool. The tool provides an objective reflection of traders’ behavior to assist each trader in understanding his own strengths and weaknesses in trading.

The Guardian Angelâ„¢ provides additional features such as real time volatility alerts and a chat option to engage with the broker in real time. This makes the Guardian Angelâ„¢ an ideal automated retention system.

In order to establish the impact of the Guardian Angelâ„¢, 590 traders from a known broker who were using the tool on a regular basis were observed. Their trading data was analyzed over a period of 2.5 months and compared to a group of 955 traders who never signed up for the Guardian Angelâ„¢ from the same broker. The data shows dramatic increase in favor of Guardian Angelâ„¢ users:

1. Guardian Angelâ„¢ traders made 48.5% more trades
2. Guardian Angelâ„¢ traders made 20.4% more volume (in lots, values were normalized for group size)
3. The broker reported a sharp increase in chat requests

Traders’ reactions from various brokers were collected in the past 3 years and show high satisfaction rate. The following items were presented in a survey on a scale of 1 (low) to 4 (a lot):

It helps my trading – 77.5% rated it 3 or higher

Increases my confidence – 76% rated it 3 or higher

Improves my judgment – 72.3% rated it 3 or higher

Easy to Use – 85% rated it 3 or higher

I will recommend a friend – 75% rated it 3 or higher

Oded Shefer, CPattern’s founder and CEO: “We are very happy with these findings as they show value for brokers and traders. Until now we only had indications and estimations but this case study clearly shows that the Guardian Angelâ„¢ makes a huge difference: traders who use the Guardian Angelâ„¢ become more responsible and therefore trade more, in higher volume, and enjoy their trading much more. We are now working to make these numbers go even higher with our unique behavior analytics”.

The concept of providing traders personalized feedback in real time sparked in CPattern, and was first introduced in etoro, who served as CPattern’s beta site. Since then, it was used by over dozen of well-known brokers until CPattern reached the right formula that shows direct increase in Customer Life Time Value.

CPattern’s Real Time Analytics Services also include back-office signal feeds on customer behavior that is associated with abandonment and on demo activity that is associated with conversion. This way brokers can act upon their trading data in real time and engage with high potential traders in a much more targeted and efficient way. The end result is more conversions and much higher customer satisfaction and Life Time Value.

CPattern was established in 2009 and bases its analytics on unique methodologies from behavioral science. CPattern collaborates with Leverate and Boston Technologies to deliver its services and is a certified partner of LivePerson.