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GBP/USD: Trading the British Retail Sales Jul 2012

British Retail Sales is considered  a key  economic indicator and provides analysts and traders with  a snapshot  of consumer spending in the UK. A reading that is higher than the market forecast is bullish for the British pound.  

Here are all the details, and 5 possible outcomes for GBP/USD.

Published on Thursday at  8:30 GMT.

 Indicator Background

 Retail Sales is an important indicator of consumer spending and confidence. Strong numbers in this sector are critical for economic growth.

The indicator looked sharp in June, as Retail Sales  jumped 1.4%, exceeding market expectations.  The forecast for  July calls for a more  modest increase of  0.6%.   Will the indicator repeat and beat the market prediction?

Sentiments and levels

Although the pound did stage a rally late last week, the general trend of GBP/USD since early July has been downwards. The UK economy continues to sputter, and key sectors such as manufacturing, housing and construction have all been contracting. With dark clouds over Europe and the global outlook looking bleak, investors may continue to favor the safe haven provided by the dollar. So, the overall sentiment is bearish on GBP/USD towards this release.

Technical levels, from top to bottom: 1.5930, 1.5805, 1.5750, 1.5648, 1.56 and 1.5521.

5 Scenarios

  1. Within expectations: 0.3% to 0.9%: In such a case,  GBP/USD is likely to rise within range, with a small chance of breaking higher.
  2. Above expectations: 1.0% to 1.3%: An unexpected higher reading can send GBP/USD well above one resistance line.
  3. Well above expectations: Above 1.3%: Such an outcome would propel the pair upwards, and a second resistance line might be broken as a result.
  4. Below expectations: -0.1% to 0.2%: A reading  close to  to the zero threshold  could push GBP/USD below one level of support.
  5. Well below expectations: Below -0.1%: In this scenario, the  pound  will  likely lose ground  and the pair  could break a second support level.

For more about the pound, see the  GBP to USD forecast.

 

Kenny Fisher

Kenny Fisher

Kenny Fisher - Senior Writer A native of Toronto, Canada, Kenneth worked for seven years in the marketing and trading departments at Bendix, a foreign exchange company in Toronto. Kenneth is also a lawyer, and has extensive experience as an editor and writer.