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  • BitMEX used a Bitcoin graph on the front of one of the UK’s papers which was misleading, they claimed.
  • UK advertising regulator ASA detailed that BitMEX advertisements have breached the code along with the lack of clear explanation of the risks involved with the BTC investments.  


In a report the U.K. Advertising Standards Authority (ASA) has upheld its complaint against the BitMEX, crypto derivatives platform, as they have been showing a “misleading” Bitcoin price graph on the front page of the country’s national newspaper.  

In its complaint the agency said:

A clear promotional statement of Bitcoin’s merits and did very little to warn consumers of any risks. For those reasons we considered that the ad had misleadingly exaggerated the return on investment, failed to illustrate the risk of the investment and therefore concluded it was in breach of the Code [CAP Code, the rule book for non-broadcast advertisements.