The prices paid by UK shoppers fell 0.5 percent in June after May’s 1.1 percent slide, the British Retail Consortium said. Shop prices as measured by the BRC have shown deflation for 62 straight months, courtesy of the price war among the retailers to win over market share.
Key comments from BRC Chief Executive Helen Dickinson (Source: Reuters)
“Food shoppers can breathe a sigh of relief with the rate of food inflation remaining steady and retailers continuing to fight back against a tough trading environment with competitive pricing and deals.”
“Changes in global food prices of dairy and cereal, as well as higher oil prices, will mean this battle looks set to continue in the coming months.”
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