Search ForexCrunch

CPattern, which specializes in real time trading analytics for forex brokers, has launched the AMC: Account Monitoring and Control system, which allows focusing on traders that need the most attention.

Here are more details from the press release:

Binary Options brokers can now easily monitor their account’s behavior in real time. CPattern is proud to introduce its new AMC (Account Monitoring & Control): the system provides alerts about critical behavior of traders to enable broker’s retention agents to target and engage the right accounts at the right time with the right message. Instead of speaking to all traders all the time, with CPattern’s AMC, brokers can now carefully focus attention on those accounts that require care the most. This can save brokers considerable resources and produce a systematic, objective, and a data driven retention work flow.

The AMC system was conceived after a deep data analysis of trading data in order to model binary options traders’ behavior. This research produced a large variety of insights on churn patterns, critical points in a trader’s life cycle, as well as deposit & withdrawal patterns. These insights were then transformed into a sophisticated alerting mechanism that could be viewed within the broker’s back office. Retention agents can now manage a queue of alerts and know the exact status of each account while saving precious time of data retrieval and analysis.

The AMC is geared with a monitoring module that provides the broker with full visibility on agent’s work and retention efficiency. The system is compatible with all major Binary Options platforms and standard CRMs.

Lee More, CEO of GOptions: “The AMC system was quickly adopted by our retention team and the effect was immediate and dramatic: we can now engage with our customers at the right time and have best control on traders’ Life Time Value“.