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GBP/USD: Trading the British Retail Sales Feb 2015

The Retail Sales release is considered one of the most important economic indicators. A reading that is higher than the market forecast is bullish for the British pound.

Update:  UK retail sales disappoint – GBP/USD already low

Here are all the details, and 5 possible outcomes for GBP/USD.

Published on Friday at 9:30 GMT.

Indicator Background

Retail  Sales  is  the primary gauge  of consumer spending, a critical component of economic growth.  Traders should treat this indicator as a market-mover.

The indicator  softened in  December to  0.4%, but this was  well above the forecast of -0.6%.  The downward trend is expected to continue, with the markets braced for a decline of 0.1%.

Sentiments and levels

British CPI continues to slide,  easing pressure on the BOE to raise rates. This divergence with the Fed, together with strong US economic growth,  will likely continue to weigh on the pound. So, the overall sentiment is  bearish on GBP/USD towards this release.

Technical levels, from top to bottom: 1.5625, 1.5539, 1.5416, 1.5290 and 1.5114.

5 Scenarios

  1. Within expectations: -0.4% to -0.1%: In such a case, the  pound is likely to rise within range, with a small chance of breaking higher.
  2. Above expectations: 0.0% to 0.4%: An unexpected higher reading can send GBP/USD above one resistance line.
  3. Well above expectations: Above 0.4%: Such an outcome would likely propel the pair upwards, and a second resistance line might be broken as a result.
  4. Below expectations: -0.9% to -0.5%: A weak reading could push GBP/USD below one level of support.
  5. Well below expectations: Below -0.9%:  A sharp contraction  by the indicator  could push the pound lower and  break  a second  support level.

For more about the pound, see the  GBP to USD forecast.

To follow this event live:     [do action=”calendar-event” eventid=”9f9b4613-21ff-4cb7-8170-d3f59d2b2fe2″/]

 

Kenny Fisher

Kenny Fisher

Kenny Fisher - Senior Writer A native of Toronto, Canada, Kenneth worked for seven years in the marketing and trading departments at Bendix, a foreign exchange company in Toronto. Kenneth is also a lawyer, and has extensive experience as an editor and writer.