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GBP/USD: Trading the British Retail Sales Apr 2015

British  Retail Sales is considered one of the most important economic indicators. A reading that is higher than the market forecast is bullish for the British pound.

Update:  UK retail sales falls 0.5% – GBP/USD slides

Here are all the details, and 5 possible outcomes for GBP/USD.

Published on Thursday at 8:30 GMT.

 Indicator Background

Retail  Sales  is  the primary gauge  of consumer spending, a critical component of economic growth.  Traders should treat this indicator as a market-mover.

The indicator  bounced back nicely in February,  posting a strong gain of 0.7%. This beat the estimate of 0.4%.  The markets are expecting a softer reading in the March report, with an estimate of 0.4%.

Sentiments and levels

We continue to see significant volatility from GBP/USD in the month of April. Despite some  weak  US numbers in recent weeks, analysts expect  a strong spring, and market sentiment remains positive about the US economy. The UK economic picture is generally good, but uncertainty about the upcoming election could shake up the pair, and falling inflation remains a serious worry. So, the overall sentiment is  bearish on GBP/USD towards this release.

Technical levels, from top to bottom: 1.5300, 1.5114, 1.5008, 1.4813 and 1.4621.

5 Scenarios

  1. Within expectations: 0.5% to 0.8%: In such a case, the  pound is likely to rise within range, with a small chance of breaking higher.
  2. Above expectations: 0.9% to 1.3%: An unexpected higher reading can send GBP/USD above one resistance line.
  3. Well above expectations: Above 1.3%: Such an outcome would likely propel the pair upwards, and a second resistance line might be broken as a result.
  4. Below expectations: 0.0% to 0.4%: A weak reading could push GBP/USD below one level of support.
  5. Well below expectations: Below -0.0%:  A contraction  in the indicator  could push the pound lower and  break  a second  support level.

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Kenny Fisher

Kenny Fisher

Kenny Fisher - Senior Writer A native of Toronto, Canada, Kenneth worked for seven years in the marketing and trading departments at Bendix, a foreign exchange company in Toronto. Kenneth is also a lawyer, and has extensive experience as an editor and writer.