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USD/CAD: Trading the Canadian Core Retail Sales

The Canadian  Core Retail Sales indicator  measures retail sales, excluding automobile sales, which tend to be very volatile and distort underlying trends. A reading which is higher than the market forecast is bullish for the Canadian dollar.

Here are all the details, and 5 possible outcomes for USD/CAD.

Published on Friday at 12:30 GMT.

Indicator Background

The Core Retail Sales indicator  provides an important  snapshot of consumer spending and confidence in the economy. Consumer spending is critical to economic growth, so this indicator should be treated as a market-mover.

Core Retail Sales took a dive in June, coming in at -0.8%. This was well short of the forecast of +0.3%.  The markets are expecting a sharp improvement in the July report, with an estimate of +0.5%.

Sentiments and levels

The Canadian dollar has improved this week and picked up ground after the Federal Reserve held rates at 0.25%. At the same time, oil prices are under pressure, which could weigh on the Canadian currency. So, the overall sentiment is neutral on USD/CAD towards this release.

Technical levels, from top to bottom: 1.3353, 1.3219, 1.3081, 1.2990, 1.2900 and 1.2804

5 Scenarios

  1. Within expectations: -0.1% to 0.5%: In this scenario, USD/CAD could show some slight fluctuation, but it is likely to remain within range,  without breaking any levels.
  2. Above expectations: 0.6% to 1.0%: A reading above expectations would be an indication  of growth in the Canadian economy,  and could  push the pair  below one  support level.
  3. Well above expectations: Above 1.0%: An unexpectedly sharp rise in  retail sales  could propel USD/CAD downwards, and two levels of support  could break.
  4. Below expectations: -0.6% to -0.2%: A weak reading could push USD/CAD upwards, with one resistance level at risk.
  5. Well below expectations: Below -0.6%: A very poor reading would hurt the loonie, and the  pair could break two  resistance levels.

For more on USD/CAD, see the  Canadian dollar forecast.

Kenny Fisher

Kenny Fisher

Kenny Fisher - Senior Writer A native of Toronto, Canada, Kenneth worked for seven years in the marketing and trading departments at Bendix, a foreign exchange company in Toronto. Kenneth is also a lawyer, and has extensive experience as an editor and writer.