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USD/CAD: Trading the Canadian Wholesale Sales

Canadian  Wholesale Sales  is an important indicator of consumer spending. A reading which is better than the market forecast is bullish for the Canadian dollar.

Update:  Canadian wholesale sales plunge 3.1%

Here are all the details, and 5 possible outcomes for USD/CAD.

Published on Wednesday at 12:30 GMT.

Indicator Background

Canadian Wholesale Sales measures the total amount of sales in the wholesale sector, and an increase in the indicator points to stronger consumer spending, a key component of economic growth.

Wholesale Sales  rebounded sharply in December, posting an excellent gain of  2.5%. This crushed  the estimate of 0.4%. The markets are  bracing for  a strong  downturn in the January report, with an estimate of -0.7%.

Sentiments and levels

With the US Federal Reserve expected to remove  “patient” in their  language at the upcoming policy meeting, we could see the greenback post more gains against the sluggish Canadian dollar. So, the overall sentiment is  bullish on USD/CAD towards this release.

Technical levels, from top to bottom: 1.3063, 1.2924, 1.2798, 1.2624, 1.2541, and 1.2387.

5 Scenarios

  1. Within expectations:  -1.0% to -0.4%. In such a scenario, USD/CAD is likely to rise within range, with a small chance of breaking higher.
  2. Above expectations: -0.3% to 0.1%: An unexpected higher reading can send  the pair  below one support line.
  3. Well above expectations: Above 0.1%: In this scenario, a second support level might be broken as a result.
  4. Below expectations: -1.5% to -1.1%:  A  weak  reading could cause the  pair to climb and break one resistance line.
  5. Well below expectations:  Below -1.5%. A  sharp contraction  could hurt the loonie and  USD/CAD could break above a second resistance line.

For more on the loonie, see the USD/CAD forecast.

To follow this event live:   [do action=”calendar-event” eventid=”1a7ea0b6-37aa-4abd-919a-753547704baa”/]

Kenny Fisher

Kenny Fisher

Kenny Fisher - Senior Writer A native of Toronto, Canada, Kenneth worked for seven years in the marketing and trading departments at Bendix, a foreign exchange company in Toronto. Kenneth is also a lawyer, and has extensive experience as an editor and writer.