Home GBP/USD Price Analysis: Pound Slides on Dismal Sales Data

GBP/USD Price Analysis: Pound Slides on Dismal Sales Data

  • Data revealed that British retail sales grew less than anticipated in August.
  • August marked the sixth instance in 2023 where UK sales volumes grew month-to-month.
  • UK’s consumer confidence reached its highest level since January last year.

Today’s GBP/USD price analysis remains bearish as the pound weakened against the dollar on downbeat UK sales data.

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Official figures indicated that British retail sales increased by 0.4% compared to a rain-affected July. This result fell short of the 0.5% rise predicted by economists surveyed by Reuters. British retail sales recovered in August after a damp July. Consequently, it reinforced the notion that consumers in the country were managing the challenges of rising living costs.

Moreover, the Office for National Statistics reported a 0.4% month-on-month growth in sales volumes for August. 

Britain’s inflation rate stood at 6.7% the previous month, a decrease from its peak of over 11% in October of the prior year. However, it is still the highest among the world’s major developed economies. Notably, August marked the sixth instance in 2023, where sales volumes grew month-to-month, indicating resilience in consumer demand.

Additionally, market research firm GfK reported earlier on Friday that its measure of consumer confidence reached its highest level since January of the previous year. However, it is worth considering that the impact of higher UK rates since December 2021 may not have fully materialized yet. It could potentially dampen consumer spending later in 2023. On Thursday, the Bank of England paused its series of interest rate hikes, citing signs of an economic slowdown.

GBP/USD key events today

Investors do not expect data from the UK. However, the US will release one crucial report.

  • The S&P Global Services PMI for September.

GBP/USD technical price analysis: Bears set sights on 1.2200 support.

GBP/USD technical price analysis
GBP/USD 4-hour chart

On the charts, the GBP/USD pair has broken below the 1.2302 support level. Moreover, it pulled back to retest the level and continued to lower. The bias is bearish as the price is in a developed downtrend. It has respected the 30-SMA as resistance multiple times and consistently made lower lows. 

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Moreover, the RSI is on the verge of dipping into the oversold region, indicating solid bearish momentum. At the moment, bears are eyeing the 1.2200 support level, and the price will likely soon reach this level.

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Saqib Iqbal

Saqib Iqbal

Saqib Iqbal is a market analyst, prop fund trader and mentor, serving the industry with his analysis and educational content since 2011. The author has great exposure to different financial markets and institutions. He's well-known for his day trading reviews and multiple timeframe analysis.